Events are a great way to create brand awareness for your business. Events create a certain hype that lets not only customers but also competitors know where a brand stands within the market as it creates dominance and influence in the marketplace. However, for an event to be successful and have a good turnout, it needs to be properly marketed to the target audience.
Events can be marketed through text blast marketing. Event marketing ideas include sending out a text message to customers’ just hours or a day before the event. Suppose a new restaurant is opening in a highly competitive area. Without proper advertising, it is unlikely that it will be successful as consumers are not willing to try new brands with no prior reviews. Thus, what the restaurant can do is invite selected individuals (such as food bloggers and influencers) on its opening night and cater free food for them. Inviting the media for coverage is a good option in getting the word out as well. But what is the most convenient, affordable and effective way to invite consumers to the event? A text blast. It is an intimate and direct way of reaching users, and text message marketing is known to be the most effective method of marketing nowadays.
Event marketing ideas can also be carried out through email blasts. An email can be sent out to the target audience inviting them to an event such as the launch of a Samsung Galaxy phone. Interested users may just turn into potential buyers if they show up to the event and are pleased with the product. Emails, or e-blasts, can also be used to ask customers for feedback after an event and this feedback can be rendered useful by improving future events. Moreover, if an email is interactive only then will users bother to read and pay attention to it. A call to action is the best way to go, by providing users with clear instructions e.g. ‘click here to sign up for our upcoming event’. Lastly, an incentive for attracting users to events is to provide value. Offer them free food, band performance or other such motives so that people will want to be part of the event.
There are numerous event marketing ideas for social media. The most basic and commonly used is to create an event on Facebook and invite users to it. Users can click ‘going’ or ‘interested’ if they wish to attend the event. The event platform is used to update the timings, venues, entry options etc. Everyone who has joined the event will receive notifications of all posts and can use the platform to ask any questions they may have about the event. If the event is to be carried out over a number of days, such as food festivals on the weekend, an Instagram or Snapchat account can be made to be used for uploading live updates and stories of the event each day. Customers missed out on the first day? No problem, a good social media trend will make them want to be a part of it before it’s over. Event marketing ideas are countless, but even the simplest can be the most effective.