We’re all competing so hard to break through the marketing clutter that we as marketers have formed around consumers, but what a lot of us don’t realize is the potential of highly underutilized marketing channels like texting for business. In…
Category: Business Articles
Helpful Business Articles that provide tips and strategies for your small-medium sized business.
SMS Texting is the most effective strategy to reach your customers directly
For a successful marketing strategy, you’ll have to choose the perfect mix of marketing channels that work best for your business and I am not sure if you’ve heard but SMS texting has been making waves. Between different marketing platforms,…
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Texting Short Code – What Is It and How Can It Help Your Business?
From 2015 till 2017, text message marketing saw an increase of 197% in business to business marketers. It is not just businesses that have shifted towards the trend of mass text messaging, but also consumers who tend to prefer text…
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Tools for marketing that will save your business time and money
The best part about digital marketing is that there are so many tools out there that can help your business generate higher revenues through the smooth integration and operations of the marketing process. However, this also makes it difficult for…
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Marketing funnel – what is it and how does it work?
Marketing funnels can help you drive higher sales, stronger loyalty, and greater brand awareness. But what is a marketing funnel? A marketing funnel analyses the process through which an interested user turns into a paying customer: How it works The…
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