Marketing articles

The restaurant industry probably faces the most aggressive competition. Each establishment is forced to stay on top of its game in order to ensure survival in the market. Luckily technology and the internet provide various ways of promoting a brand. This article brings forth restaurant promotion ideas through six different channels. Text message marketing  Rated as […]

Marketing Tips For many, the idea of building up a business is a dream. A dream that requires hard work, vision, strength, and determination to bring it to fruition. What it also needs is an ironclad marketing plan so that its presence is felt in an ever-competitive landscape of businesses. In the modern world of […]

RCS Messaging: new features and technology that is expected to change SMS forever As the name suggests, Rich Communication Services Messaging is designed to take SMS to a whole new level. It is equipped with more features such as in-call multimedia, phonebook polling (for service discovery) and much more. The need for RCS messaging stems […]

Event Marketing Ideas: strategies and tips to reach an audience about your events Events are a great way to create brand awareness for your business. Events create a certain hype that lets not only customers but also competitors know where a brand stands within the market as it creates dominance and influence in the marketplace. […]

Ecommerce Marketing Tips: generate sales and increase customer loyalty The internet is a hub of networks that helps to keep users integrate through different platforms. That is how ecommerce (the buying and selling of goods online) came about. E-commerce makes it easier for both businesses and customers to make transactions; it eliminates the effort of transportation […]

E-commerce Marketing Strategy: 3 effective tools and strategies E-commerce (also known as electronic commerce or internet commerce) refers to the buying and selling of goods or services through the internet, transferring money and data to execute these transactions (Shopify). Businesses make use of the internet to market their products and brand as a whole. This […]

Marketing Campaign: improve your campaigns You’ve been running a marketing campaign for some time now but it seems like you’re not making any progress. If you’re trying to learn how to improve your marketing campaign, pay attention to these tips.   Create buyer personas A buyer persona represents your ideal group of customers. You can identify […]

Marketing Trends 2018: chatbots, live stories and others that will rock your 2018 Ready to ditch some marketing trends that didn’t work in your marketing campaign last year? If so, here are the 5 newest markets trends 2018 to watch out for.   1. Content is still King Are your media properties valuable and relevant enough […]