What is market share and how to calculate it In layman terms, your company’s market share reflects a percentage of the whole industry. Thus, the higher your market share the better, right? This article will tell you everything that you…
Author: Ashish Patel
How to sell a product
The business industry has evolved massively in just the past decade. This brings about advantages as well as downsides. Let’s take a look at the good side first. The internet and technology go hand in hand in making business transactions…
25 effective ways to build brand awareness
Small businesses often skimp on marketing in an attempt to save resources, but the truth is, consistent branding increases revenues up to 23%! Here are a few branding tips for all kinds of businesses which won’t cost you much but…
The ultimate guide to targeting a market
You can’t market your product to everyone out there, and the truth is, you don’t need to. There is always a specific group of customers that are the perfect fit for your product and all you need to do is…
What is Brand Marketing?
Those times are long gone when branding was just about creating a symbol or font as a logo to represent your company. The question is, what is brand marketing today? “The brand is very important because it is the first…
Create a Powerful Social Media Marketing Strategy
Social media is a constantly evolving world of its own. If you don’t stay in touch with the latest trends, you’re out of the game. And these trends change by the minute. To help you create a powerful social media…
Small Business Marketing Tips
As a small business owner, the one thing you probably lack is a large marketing budget, which is more than reasonable when considering that there are a hundred different things that require your full attention and resources. Which is why…
Retail Marketing Plan
Along with the advancement in technology, we are seeing fewer and fewer old-school brick and mortar retail stores. This is because of the widespread availability of the internet and an even wider spread of information through it that online stores…
Business Marketing Ideas
It would not be farfetched to say that marketing can literally make or break a business. It is one of the most important factors and a key to the continued survival of your brand image. Marketing is how you attract…
Restaurant Marketing Plan
For as long as there are human beings around, there will be a need for restaurants because we all need to eat. The food industry is one of the rare ones where the demand never dies, and because of that…