People go to cafes for different reasons and their preferences may vary. Some just like the coffee and customer service there better, while some prefer to experience the homely vibe to the place and its amenities.
Whatever unique qualities your café has, it would be difficult for customers to know what awaits them if you don’t put yourself out there that much. Or if you’re struggling to outrank your competitors on the search engine results pages.
So, how can you make sure that your café business will always get a lot of foot traffic? Here are some simple café marketing ideas.
Post some remarkable photos on Instagram
Take advantage of Instagram’s efficient photo-sharing platform. If you have a unique coffee idea like a new packaging design, share it with your followers to solicit comments and suggestions.
Most remarkable photos on Instagram typically attract the attention of “influencers”, who have a huge following that can make a post go viral.
Promote your latest offers through SMS Marketing
Encourage your customers to join your contact list in order to receive exclusive offers and discounts from you. Reaching out through SMS allows your customers to read your alerts fast on their mobile phone without the need to go online. Thus, it’s more convenient and cost-efficient.
Make improvements on your café amenities
If you haven’t done it already, that is. But consider this: people go to cafes to relax or finish up some work.
What do they need to be able to do these things?
The key is to research what your target customers look for in a café and make it happen for them. Trust that they will love you for it!
Loyalty or membership cards
Launch a loyalty and rewards program that customers may sign up for. This also gives them an even deeper reason to come back to your café because they know they get rewarded for every purchase they make.
That sums up the top café marketing ideas you need to know. If you have any other ideas, do share it below in the comment section!