Want to learn how to promote your nightclub more effectively by yourself? With so many tips and ideas out there, creating a step by step plan can be tricky but helpful. So, we have compiled a list of club marketing ideas to help you get started.
Set your top marketing goals
Start with the basics – your marketing plan. In this plan, identify your main goals (e.g. to increase sales) and how promoting your nightclub can help you achieve it.
It’s also important to identify what type of nightclub you want to have in order to be able to implement the best club marketing ideas that is necessary. You should also consider what club market you’re planning to include in the set list, venue capacity, and your target demographic.
Create and distribute flyers
Next, promote your nightclub by investing in various online and traditional marketing tools and strategies
You can start with producing flyers you and your staff can hand out to passersby’s and patrons alike. It’s also best to reach out to nearby establishments and ask for their permission to display a few of those flyers in their shops. This method is one of the oldest marketing club event ideas.
Make sure that your flyers look enticing and inviting to get the attention of potential nightclub goers.
Send a text blast
Reaching out to customers who have different plans for the weekend may be hard to convince unless of course, you have something better to offer. You; announcing a deal that’s hard to ignore. The fastest way to do this is by sending a Nightclub SMS to customers in your contact list.
Here are a few content club marketing ideas you can send via text blast:
- Open bar and Happy hour
- Bring-a-friend
- Discounted price at the door or free entry with text
- A special guest DJ in town
- Freebies for the first 50 guests
- Table reservations
- Ladies night
- A special guest artist
If you are running a private club, sending mass text messages is one of the most effective private club marketing ideas. With this, you can send the invite to only selected guest on your contact list unlike flyers that anyone can have access to.
Write a Press Release
To get the word out there fast, write a press release and seed it to various communication channels like radio, print media, and online portals. Getting the media people on your side can make a huge difference especially when trying to put up a certain image. When you have an activity coming up at your club, using the press to reach out to more people is a great marketing club activity idea.
Reach out to nightclub goers online
Forum sites, social media, and event pages are very powerful platforms that you can use to reach the right crowd. You can specifically target groups of customers that might be interested in your nightclub so you won’t be wasting your ad spend on irrelevant things.
One of the marketing club names ideas is to build a network of fellow promoters online. Visit Facebook groups and forum sites and invite them to your nightclub to gain a few experiences they can share with their own network.
Of course, get their contact details so that whenever you have upcoming events, you can easily share the news over text or email.
Have you got any other nightclub marketing ideas that worked before? Comment below.
Club marketing is often left up to promoters and performers, but as a nighclub owner you can do your own outreach promoting different events, cover or drink specials, even offering discounts and coupons to customers via text message.
Collecting phone numbers from customers at clubs can be difficult, so use other marketing outreach like print ads, TV & radio, online ads, email marketing and more to collect phone numbers, then start sending mass text to customers.
A quick Google search will turn up a plethora of club marketing ideas, but check out the Express Text blog to find some of the best ideas to use text messaging and other marketing channels to get your message out.
The best marketing club ideas are those which can be proven to bring in more customers, but setting marketing goals, creating and distributing posters & flyers, sending a text blast, issuing a press release, or reaching out to nightclub goers online are all great ways to market your club.