Not-for-Profit organizations that found success in using a Text Message Service
Want to go mobile but don’t know where to start? Let’s begin with why you should use a text message service to reach out and keep your donors involved.
Smartphone ownership in the US as of 2016:
77% of the American population are now smartphone users, according to a survey conducted by Pew Research Center in 2016.
92% of 18 to 29-year-olds are smartphone users.
74% of 50 to 64-year-olds and 42% of 65 and older also now own smartphones, contributing to the immense growth of smartphone ownership in 2016.
The power of mobile SMS marketing:
7 million consumers will agree to receive business SMS by 2020, according to Text Local’s survey in 2017.
3 billion business SMS will be opened and read within three minutes.
SMS has a higher response rate than mobile advertising. We’re talking about 3% vs 2% conversion value between the two marketing strategies.
SMS is here to stay and will continue to grow within this decade. It’s now a matter of when and how you’re going to use it. What are you trying to achieve? How can a text message service help you achieve them?
Take inspiration from these not-for-profit organizations that have had success with SMS.
World Childhood Foundation (WCF)
In 2011, WCF have gone mobile for the first time focusing their objectives on raising awareness and funds. WCF Executive Director Charlotte Brandin had made it her mission to engage both millennials and the older generations through mobile interactivities.
Both new and long-term donors were able to use their mobile devices to make donations and join other charitable causes. This initiative was accomplished through a text-to-give program.
This human rights organization launched a video marketing campaign to create a sense of urgency among its target donors. Other campaign objectives include reach out to potential donors on social media and to create audience engagement.
Entitled SMS Activists, the viral video opens with a man being tortured by his captor. However, the captor cannot physically harm the victim every time a text message comes in.
The goal was to make every donor realize that any donation received via SMS can make a difference; it can save lives.
“Save Lives with an SMS. Send Activist Start and your name to 72900.”
Donors who opted in were redirected to a registration site where they could sign-up for an account and make donations. The text messages were printed and forwarded to embassies as proofs of physical protest against human right violations, according to Oscarson.
What’s great about using a text message service is that it allows engaging and personal communication between donors and fundraisers. It is a proven-effective tool that will keep you on track of your mobile marketing goals.