ExpressText Blog

restaurant marketing

Restaurant Marketing: Geo-Targeting

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Marketing Restaurant: Geo-Targeting Strategy Geo-targeting is a new restaurant marketing strategy that can drive sales and business growth. It is also permission-based and can be paired with text messaging. In fact, studies have shown that 47% of customers won’t mind receiving location-based text messages. And Papa Murphy’s 17% increase in their redemption rates in 2015 can attest to […]

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Link-shortener

Link Shortener

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Link shortener: what is it and where can you find it Ever created a complex URL that you know won’t look good in a text message or even on social media? With a link shortener, you can avoid this mess and create more pleasant-looking content instead. But if you’ve been living under a rock, there […]

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mass-sms

Mass SMS

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Mass SMS VS Social Media Marketing: Which is Best for Business Today? Ever wondered how much impact has mass SMS marketing had in the last few years? How much success a business can achieve in a single campaign, and to an extent, even beat social media marketing? What if you combine both? Results are guaranteed! However, […]

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what is sms

What is SMS?

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What is SMS?: how do you get started? Nowadays, if you want to spread your latest promos fast, you should send out mass text messages to your subscribers. It helps you reach your customers fast and easy. No wonder big brands start seeing the potential of SMS marketing as one of the drivers for business […]

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mobile text messaging

Mobile Text Messaging

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Mobile Text Messaging: simple steps to improve customer journey  Customers can reach your business through different ways. Some might have found out about you through print ads, social media, email, or mobile text messaging. Therefore, it is important to understand every touchpoint your customers take to reach you and end up purchasing your products or […]

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sms advertising campaigns

SMS Advertising Campaigns

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SMS Advertising Campaigns – How to use QR codes Ever heard of those 2D matrix barcodes that appear in advertisements and product tags? Those are called Quick Response (QR) codes. And did you know that you can use them to let a customer sign up for your SMS text alerts or even redeem your special offers? […]

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sms online

SMS Online

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SMS Online – Not sure how to get started? Lucky for you because there are many reasons why you should create a plan for a SMS marketing campaign this year using SMS online as a part of your overall strategy. One, it’s pocket-friendly. Two, 82% of text messages are opened and read within 3 minutes. Three, […]

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how to send a text from a computer

How to send a text message from a computer

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How to Send a Text Message from a Computer and Kickstart Your Campaign Don’t know how to send a text message from a computer? Don’t fret because you’re finally going to get some clear answers! Texting from your computer is affordable, easier and faster than how you would do it on your phone. AND, you […]

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simple text

Simple Text

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Simple text: Send a text for your business A simple text that can convert a customer into a sale? Every business’s goal surely. However, if you’re just starting out with SMS marketing and don’t have a lot of strategies under your belt, here’s how to send a simple text that converts. And you don’t even […]

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club texting

Club Texting

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Club texting: nightclub promoters It’s almost time to party BUT you want to fill the house with as many guests as possible! You think about advertising on print and radio but last month’s campaign didn’t work out really well. So, you’re here to learn about other marketing strategies like club texting and how it can […]

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