How to Write an Effective Mobile Marketing Call-to-Action

Developing an effective marketing call-to-action (CTA) strategy is usually a challenging process. To make it seamless, you must plan every aspect of the strategy from the beginning to the end. Similarly, the same process applies to mobile marketing CTA but, optimized for portable mobile devices. A good mobile CTA can mean the difference between the success and failure of your overall marketing scheme.

The best CTA message is usually actionable and concise to lead clients to complete an activity you require from them. Therefore, when creating such a CTA, you must compose a message that is efficient at achieving your objectives. With the help of this simple guide, you will surely create mobile-specific marketing CTAs that drive traffic to your business.


Make a Solid Start


The best mobile CTA begins strongly. However, it is equally important to keep it concise and compelling. As a result, you should not include unnecessary information that serves no particular purpose. Therefore, the language you use should be simple without any shred of ambiguity.

To make a solid start to your CTA, you should inform your potential clients of what you need from them. Consequently, you must use actionable verbs that properly specify the action their readers need to take. Depending on your target audience, you can use any of the following verbs at the very beginning.

  • Book now,
  • Subscribe,
  • Download,
  • Get a quote,
  • Order now.

Whatever verb you decide to use must be tied to what you want to achieve. Also, it should be in the language understood by most of your main audience. If you are not good with words – you can find paper writing service reviews for your writing and academic needs.


Use the Right Language


An effective CTA campaign usually speaks directly to the audience. Most businesses use second-person sentence structure in their CTA schemes. Examples of second-person CTA include ‘Schedule now’ and ‘Learn more.’

However, recent research shows that you can get an improvement in CTA up to about 90% when you use messages from a first-person perspective. Therefore, you may want to use ‘Schedule my appointment’ rather than ‘Schedule your appointment.’ As a result, creating a CTA message using first-person sentence structure can make a big difference in driving traffic to your business.


Be Persuasive


For a CTA campaign to be successful, it must speak to your audience in such a way that compels them to do a certain required action. The most effective way to go about doing this is creating an impression that they are missing a great opportunity if they pass off your offer. To achieve this, you can set deadlines, create urgency or a sense of scarcity. Examples of how you can be persuasive through CTA are:

  • Use phrases like ‘buy now’ and ‘get the offer now’ to create urgency.
  • Create an offer for purchases. For example, ‘buy 2 get 1 free.’
  • Fix a deadline for a specific offer. For example, you say, ‘Get 40% off for any item you buy today.’

In most cases, your clients may not know what they want to do. By telling them what to do, you are inevitably encouraging them to do what you wish by clicking on your CTA campaign. To be persuasive, you must communicate using good English, which is not everyone’s forte.


Optimize CTA Placement


The position of a CTA on a mobile page is an important aspect of your marketing strategy. CTA must be visible and simple to click on a mobile device. This means that it must be well placed on the screen of your mobile device. You do not want visitors to find it challenging to access your CTA offer.


Make Guarantees


Another effective mobile marketing CTA is making specific promises to your audience if they accept what you are offering. You can achieve this by focusing on specific problems people may be trying to solve. However, you need to make unambiguous guarantees, which are achievable within a realistic timeframe. Below are examples of statements you can include in your mobile CTA.

  • Increase your business’s social medial reach in 7 days.
  • Start your weight loss journey and lose 10 pounds in 30 days.
  • Get a 3-day trial and enjoy premium services now.

Do not make promises that cannot be fulfilled. Doing this can hurt your business in the long run. Also, make sure that the link you include in the CTA takes your audiences directly to what you are offering. If you overcomplicate the process of accessing the offer, your leads can quickly turn cold.


Test the CTA Strategy


When you create a CTA campaign, you are not sure how your potential audience will respond to it. So, it is always a good idea to conduct an A/B test to evaluate what people think about your promotion. In the end, you can get feedback and make necessary adjustments that can improve your outcome.

While testing the CTA, you can try out different configurations of the CTA option, sentence structure, action verbs, and font color and size. Curiously, statistics show that varying colors can affect audiences’ desire to click on your offer differently. So, by playing around with these settings, you can easily develop a CTA strategy that works best for your business.


Use Push Notification


Push notification is another tool you can use to increase the effectiveness of your mobile CTA. This option can be included in the application for mobile devices. Therefore, you can send push notifications periodically to the mobile devices of users that have installed your app. This way, you can provide a wide range of offers to your clients. However, you should include an option that allows clients to modify preferences. Doing this gives them a sense of control over what they get to see.




A CTA campaign is an effective tool that helps you to gain and retain clients. With mobile CTA, you can drive more audience to your business, as most internet users access the net through mobile devices. Therefore, the message of your offer should be short, solid, persuasive, and spoken to clients directly. You should make realistic promises to them. You may also want to optimize your CTA, test it, and take advantage of push notifications to get the best results.

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