Content Marketing Techniques and their Examples

Content marketing is considered to be one of the most important things for a digital business. If you want to promote your business, introduce new products and services, educate and entertain your target audience, or increase your presence and brand visibility, we suggest you focus on content marketing. 

In this post, we will list out important content marketing techniques and tips and some examples of how you can market your content. 

So if you are interested in learning about content marketing, then you should focus on the techniques discussed below:

Content marketing – Popular Techniques and examples!

Content marketing is an online marketing idea cum strategy that is today used by small and large business enterprises. The main purpose of content marketing is to increase the flow of audience/organic traffic on the digital biz to win more conversions and achieve more sales. 

There are different techniques involved in content marketing. In this section, we will throw some light on the popular ones.

Guest Posting

Guest posting is among the most brilliant content marketing techniques that you should be aware of. The majority of the websites and online businesses are today relying on this technique to increase the flow of organic traffic. In the guest posting, you have to write content about other websites or blogs with which you don’t relate. However, you can adjust a link to your website or page in the text you publish.

Adding the link to your site in the content can help you divert traffic from the site where the content has been published. Now, suppose you want to get valuable traffic. In that case, you have to follow the expert recommendation and only write for websites and blogs working on relevant niches like yours. 

Guest posting is one of the best ways to collect an audience from different parts of the web. Still, here you ensure that you check your guest posts with a plagiarism detector before publication. This would help you ensure that your work is unique and of good quality.


It is recommended that every website and digital business should have a separate blog. Blogging is the best way in which a marketer can informally connect and communicate with their audience. It helps a marketer keep their old customers engaged and help them get new ones; when you are starting a blog as a part of your content marketing campaign, you have to make sure that you update it regularly with fresh articles.

There are no such boundaries when it comes to creating blog posts. You can write anything and everything related to the niche you are working in. You only have to make sure that the audience is being educated and entertained by your content. You can also direct traffic to your site from the blog.

Social Media Posting

Social media is one of the most inspiring digital platforms for every marketer. Almost every person having a smartphone today has a social media presence which makes up more than 80% of the world’s population. You can easily cash a lot of organic traffic from social media if you start regularly posting unique and entertaining content on your business profile.

On social media, you have to be very careful about publishing unique content, which is why experts recommend that you always check plagiarism in your posts by using online plagiarism detector tools. One of the most popular plagiarism detector tools that can check media content is the plagiarism!

Website Content

In content marketing, you have to make sure that your website has unique and attractive content. People today are always expecting both textual and visual content on a website providing certain products or services. The website content should be informative and engaging for the target audience to convert them into sales. 

The most important thing about creating website content is that it should not be similar to what your competitors are offering. You can ensure the originality of content by plagiarism test with the help of online plagiarism checker tools.

Sponsored Content writing

A sponsored content post is the one that you pay a publication to run on their interface. It is also called native advertising but on the digital platform. This kind of content marketing involves finding websites with higher authority and position on the search pages. You can add your post linking towards your site to these publications or sites and pay them a certain amount for the post to stay. This can increase your website traffic by 60% to 70%.

Link Building 

Link building was known to be one of the best ways to market content and increase the flow of organic traffic in the past. Still, today link building is not trusted by marketers. The link-building technique has earned a bad name because people started to focus on getting many links instead of focusing on the relevancy and quality of the site they were linking with. Link building can only be fruitful when placed in the right place and in front of the audience having similar search interest as your brand. Always try to build links with websites with higher authority and work on a relevant niche. 

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