One of the biggest concerns for a business is choosing the most effective means of communication in order to get things done. The world of today is saturated with technology and messages come in a variety of mediums from email, snail mail, social media, telemarketing, and messaging applications etc. Arguably, the most efficient and quick method to reach your customers is a text messaging service. This channel cannot be ignored for long and is slowly taking over as the main form of communication used by businesses for a number of reasons.
Firstly, text messages are more likely to get read in comparison to emails. On average, the open rates for emails are between 15 to 22% and emails have a higher chance of ending up in the spam folder before being intercepted. On the other hand, text messages have an open rate of 98% and most of these are read within 15 minutes of receiving them. Furthermore, a text message is immediate. In case of time-sensitive situations, messages can be sent with the hit of a single button. Not only is a text messaging service quick and efficient, but messages also have a high chance of being intercepted quickly. According to the CTIA, the average person takes 90 minutes to respond to an email, whereas in the case of a text message the time taken is much smaller – only 90 seconds. Text messaging is also personal and widespread. Using a text messaging service is best for reaching out to the masses. A survey found that by 2019, 67% of the world population will own a cell phone. Also, according to Morgan Stanley, 91% of Americans keep their cell phones within their arms reach 24/7 while two out of five sleep with their cell phones.
Secondly, text messaging services make use of the SMS which is built into a cell phone. It is download free and does not require the recipient to own a smartphone. In addition, the use of Wi-fi is irrelevant for text messaging services. Sending SMS does not require internet access which means that consumers who are out of range can still get texts.
Thirdly, the use of a text messaging service will reduce the number of no-shows. Making appointments via text messages will ensure that confirmations and cancellations are made on time. This allows business owners to plan ahead and fill up empty slots if needed, thus saving time and money. Moreover, a text messaging service can be instrumental for client rebooking. Businesses can ensure that clients rebook by sending them a text reminder when it is time for the next appointment.
A text messaging service is also a great way to establish a healthy relationship with a client. Customer loyalty is determined by how connected they feel to a business. By maintaining a strong channel of communication which keeps customers informed of upcoming promotions, codes, holiday hours etc, businesses can work up a good repertoire with customers. Text messaging allows business owners to own their audience, as it is a reliable way to freely promote to consumers.