Text Message Advertising: 3 Smart Ways to Reach Millennial Home Buyers through
Realtors have seen this coming. As more and more millennials become employed, many are now able to afford taking out home loans.
Forecasts made by Realtor.com have shown that millennials will represent 43% of home buyers in 2018, 3% up from 40% last year. Majority of these millennial buyers are estimated to turn 30 in 2020. Therefore, real estate experts expect this segment to have an increased market share over the next years.
As early as now it makes sense to take advantage of this exponential growth with the help of different advertising strategies. However, in this article, we will focus on how you can use text message advertising as a tool to attract millennials.
The first point of contact
You know how millennials spend 2-3 hours of their day on social networks, making it a perfect advertising channel. Highlight in your social ads how potential buyers may contact you.
Think of SMS marketing as a virtual business card where buyers can just text one keyword like REALTORDA and send it to a shortcode like 545454.
Once the text message comes in, buyers should be able to receive an automated reply like this:
“Thanks for your inquiry! I am Dean Andrada, a California property specialist. Please contact me directly for more info:”
Retrieve property info through text message
On your flyer or signage, make sure to add a clear call-to-action so that potential buyers will know what to do next, once they see your ad as they pass by the street. Again, you just have to use a keyword specific to the property on the advertisement and a shortcode to allow inquiries to come through via SMS.
Create a response relevant to the inquiry. For example, if a buyer is interested in a property, then your response should include the following details:
- Number of bedrooms
- Number of bathrooms
- Floor size
- Unique features
- Attractive amenities
You can then use the power of text message advertising to follow up on the inquiry. You can send out a text blast suggesting potential buyers nearby properties they might like, which leads us to…
Offer SMS subscription to receive timely updates
Potential buyers, especially millennials, tend to shop around a lot. It takes long before they arrive at an informed decision because they are not the type who settle down at age 26.
The best you can do if one is undecided is to offer SMS subscription. You can then let them know if there are open houses, discounts, new listings, auctions, and so on.
Info blasts work best in people who are on the look-out for properties while they are still saving up or shopping around.
Text message advertising for real estate is one of the easiest tools to integrate in a marketing strategy. It is easy to use, cheap and customizable.