It’s that time of the week again and you are probably excited about adding more guests on your list right now. However, it is not easy to persuade people to come out without anything to motivate them, isn’t it? How will you convince those who are in the mood for Netflix than to chill at your bar?
Fast forward to 2016, Shift Communications Consumer Survey reported that 82.1% of respondents said they open every text message they receive. This still suggests that 4 out of 5 cellphone users will still open their SMS messages, whether it may be business or personal, an opportunity you shouldn’t take for granted.
How can you make SMS work for you?
2. Create a strong opt-in list
A strong opt-in list allows you to build deeper customer loyalty to your brand. Customers who agree to receive text messages from your nightclub are more likely to come in on the regular than those who prefer receiving updates via email or social media.
For example, create a VIP list for those who have made reservations thru a text before. These VIPs could be entitled to instant access to your clubs, a welcome drink, a front row seat, and so on. VIP treatment will entice your customers to hang out more in your club and bring more customers in.
Reaching out to customers who have different plans for the weekend may be hard to convince otherwise unless of course, you have got something better to offer. It is safe to say that your opt-in list is filled with certified party goers, so from there, you’re quite 50% done with setting them in the mood for clubbing.
The other 50%?
You; announcing a deal that’s hard to ignore. The fastest way to do this is by sending a text blast to customers in your contact list.
Other ideas to get you started:
Traditional advertising like flyers may help you get the word out there but not to a wider extent a text blast can reach within a few seconds.