SMS Online

sms online

Lucky for you because there are many reasons why you should create a plan for a SMS marketing campaign this year using SMS online as a part of your overall strategy.

One, it’s pocket-friendly. Two, 82% of text messages are opened and read within 3 minutes. Three, 19% of customers will click a tiny link in your text messages. Four, 30% of bulk SMS marketing campaigns receive 23% – 30% response rate on average as compared to 4% of emails.

So, to take advantage of these benefits, here are 4 of the best techniques you can use to create a successful campaign.

  1. Send out relevant and valuable offers

Create valuable offers that your customers are looking for.

It also pays to focus on sending them irresistible offers like buy one take one or personalized discount offers. This way, you can make them feel like you listen to their wants and needs.

Imagine this: Would you really take an offer that has nothing to do with what you want?

  1. Get straight to the point

Assume that your customers are always busy with their personal and professional commitments, so communicate your SMS online offer clearly and straight to the point.

Place your offer right at the start of your text message to get your customers’ attention instantly. Here’s an example:

“Get 10% off on all items for all Rewards Members this weekend at Shopping Outlet Sunset Blvd. Show this text to redeem this offer.”

  1. Create immediacy in your text messages

Don’t want your customers to miss out on a great deal? Then create a sense of urgency that will prompt them to visit your store right away.

To make your offer more valuable, attach an expiry date to it.

Example:

“Get 10% off on all items for all Rewards Members this 3/29 to 3/31 only at Shopping Outlet Sunset Blvd. Show this text to redeem this offer.”

 

  1. Location and branding

Never forget to state your business name explicitly. Otherwise, your customers will forget who you are and won’t pay much care and attention to actually read through your whole text message.

Additionally, state which outlet your customers can go to in an effort to redeem your offer. Or at least mention whether it’s available on some “select” or “all” branches nationwide. Your offer is only as good as it is on SMS online if you fail to mention where your customers can go to get it.

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