SMS Marketing for retailers

sms marketing for retailers

 Looking for new ways to grow your business on a budget? If you are just starting out in your retail business, it’s understandable to be put off by the high costs of marketing services and fierce competition. But you don’t have to go all traditional just to save some $$$. SMS marketing for retailers is one of the cost-effective ways to reach both new and existing customers instantly. Here are the four other reasons why you should use it.

Photo: Bruce Mars from Pexels

Measure customer satisfaction

Want to hear customer feedback in regards to their store experience with your staff? Prepare an opt-in form that paying customers can sign-up for after they made a purchase. Send a text message a few days later to ask for their feedback and if there’s anything you can help them with.

Use this feedback as a way to measure your staff’s performance or find out if there’s any gap in your business strategy that you must improve upon.

Assist you in your market research

Planning to create a new product soon? Running a customer focus group requires regular contact all the way through so it’s best to use SMS marketing for retailers to generate insights efficiently about whether they find your new product ideas interesting. And if you listen and deliver, you will be able to save time and money on products that they would otherwise find unexciting.

Give shipping and delivery updates

 Make your retail business extra flexible by giving your customers the option to receive SMS updates on the status of their order. This way, they don’t have to worry about when their orders would arrive, reducing the number of delivery attempts your store makes.

An e-commerce trend that can drive real growth this year

 Text blast is one of the best alternatives to expensive marketing strategies, specifically Facebook advertising. Big Commerce reports that Facebook will hike up their ad inventory prices in 2018 due to increasing demands they’ve been receiving from big brands. This triggers a shift in areas which online retailers should focus on for 2018 to drive growth.

Big Commerce has listed down community building and customer engagement as one of those trends that retailers should consider focusing on for now. But how can text messaging help you exactly this time?

SMS marketing does exactly those two things mentioned above. By pulling in all necessary customer details thru SMS, you will be able to send important and relevant information to your customers. Gather customer feedback, encourage customers to contact you, and reward them for their continued patronage. Bottom line is – how you communicate with your customers affects engagement and customer loyalty.

What is SMS marketing for retailers?

Retail SMS means using text messages to reach customers directly on their mobile devices with announcements about your business, special offers, discounts, coupons, and any kind of marketing message you can imagine.

Can SMS marketing for retailers help increase sales?

Yes, using retail SMS is one of the best ways to help increase sales. Texts are cheap to send, and with the high open rates (over 95%) and equally high response rates (45% and up), text marketing is one of the best ways to get customers buying at your retail location.

Why do you need SMS marketing for retailers?

SMS marketing is one of the most overlooked marketing channels, but one of the most effective. 98% of messages are opened and read within 3 minutes of receipt, a statistic that leaves most other marketing channels far behind.

How much does SMS marketing for retailers cost?

You can get started sending retail SMS messages with a free trial account from Express Text, with limited phone numbers and keywords at no cost and with no obligation. When you’re ready to expand your marketing campaign, you can upgrade to a higher pricing tier.

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