It is very important for businesses or brands that intend to send text messages to customers to get their consent first, before going ahead to send such messages. Most people do not appreciate receiving texts from businesses that they are not subscribed to, they find it disturbing. Therefore, they won’t bother to go through the text to find out what it is about. It is easy for businesses to get the consent of their customers before sending text messages. Businesses can send a ‘consent’ text first, asking customers to send a word to a particular
Understanding the laws
Any business that chooses to use SMS text messaging to market their products and services, should first learn and understand the Telephone Consumer Protection Act. (TCPA) regulations. The TCPA sets the standards for telecommunication including various interactions with mobile devices. An important rule of the regulation is that businesses should only send promotional messages to customers who have given their consent to receive such messages. Unlike other marketing methods like Email marketing where you can send promotional messages to people who have patronized your services. SMS texting is needed to reach out to a target consumer who is willing to opt-in or subscribe to an SMS texting campaign. If a business has breached any of the provisions of the TCPA regulations it may lead to legal consequences, which is why it is important for businesses and brands to make sure that they have gone through the regulations, and they have also fulfilled all the necessary requirements in order to carry out an SMS campaign according to the regulations of TCPA.
When sending promotional texts, it is important for businesses to consider the timing. Many businesses don’t pay attention to this factor and it greatly affects the way their texts are being reacted to. It is safer to send promotional texts during business hours, this way it gets a positive response from the recipient. Text messages sent late in the night are likely to be ignored by the reader due to the time the message came in. Sending a text at the right time is a significant factor that determines how useful the text would be to the recipient and how the customer would respond to it. Different seasons determines the way businesses would send out texts. For instance, when it is Christmas businesses can send out promotional messages that are in line with the season like Christmas wishes and offering special discounts.
Consistency is a major key to success and achieving anything. This also applies when sending promotional text messages to people. Businesses and brands need to be consistent when sending out texts to their clients or prospective customers. For example, if a company sends text messages out on Wednesday by 12:00pm. It is professional and advisable for the business to send their subsequent messages during that period, so that their readers know when to expect a text from their favorite brand. It also helps the readers have it in mind that they are expecting a text, so when it comes they read it and respond to it appropriately. However, in an attempt to be consistent, it is important to understand when the texts are becoming too much. Three to four texts a month is still considered appropriate.
Everybody loves to be treated special and important. Customers especially, love to be treated
Customers love it when the brand they patronize offers them free products or provides them with discounts on certain products and services. Incentives, it is a creative way to promote brands and increase sales. It can also be used to attract positive responses from promotional messages sent by businesses. For instance, a salon can offer
When communicating with customers through text messages it is important to keep the message simple, short and direct. However, in an attempt to achieve that, businesses must not result to using casual languages or writing in short forms or using slangs. This would make the business look unprofessional and make them loose customers. Also, the limited amount of characters is not an excuse to use short languages or catchphrases. The tone of the language should be interactive and compelling. The text should include terms that relates to the business. Businesses should avoid sending other irrelevant messages with the text because it can end up annoying the readers with information that are not necessary. The way a business constructs their text messages shows how professional they are.
Option to opt out
Businesses and companies need to put the option to opt out or unsubscribe from the services. Customers have the right to opt out from any SMS texting campaign whenever they want to. For example, customers can opt out from receiving messages from a particular business or brand by telling them to send the word “STOP” to a particular shortcode in order to opt out from the service. It is important for companies to take note of this because if there is no option to opt out of a particular SMS campaign they can face legal actions. In order to track the quality of their promotional texts, businesses can send out forms to customers asking them why they opted out from the service, this way businesses can keep track of the success of their SMS texting campaigns. It also gives the customers the confidence that the brand is not out to annoy them with unnecessary messages.
In conclusion, the outside image of any business is very important and the way a business markets its products and services would determine how fast they would grow as a brand and increase their customers. SMS marketing best practices are tips that make a texting campaign successful. Apart from having a reliable and affordable service provider like Express Text which has all the necessary features to make SMS marketing easy and efficient. It is also necessary to follow the tips listed above in order to get positive responses. Texting when properly utilized helps to build customers loyalty and generates sales. SMS texting is a powerful mobile marketing channel.