Author: Karina Collis, founder of liinea.com In any business, whether a small local bakery or a large eCommerce platform, there will be a moment when it is crucially important “to catch a big fish” either as a client or a…
What is KPI
Do you know what is KPI? If you haven’t already looked up the acronym on Google, KPIs are your Key Performance Indicators. As the name suggests, KPIs will help your business to measure how effectively and accurately it is meeting…
Marketing for politicians
130 days to the US presidential election and things are in full swing. According to all major media outlets, just 2 days ago, polls showed that Biden has taken the lead over Trump in 6 major states: Despite Sanders on…
Marketing To College Students
Small side businesses are great for helping you cover bills or just as an extra form of income so that you have more to spend on than necessities. You could sell snacks, books, stationery items, laptop accessories and so much…
Customer Retention | How to Keep Your Customers
Your chances of selling to a new customer are 5-20% as compared to the chances for regular customers which are 60-70%. That’s a pretty big difference which is why customer retention should be a bigger priority than expanding your customer…