Internet Marketing: get started with these tips and ideas
If you’re new to internet marketing, getting started can be confusing with so many things to read and remember. But you’re creative and you love the idea of sharing valuable content with your target customers.
So, there’s no stopping you but think for a second. You can’t just go into this with eyes closed.
You need to know about these tips to implement a successful internet marketing campaign first. Here they are:
Create a content marketing strategy
Without a strategy, it’s a disaster waiting to happen.
You must have the following key ingredients to success:
- A direction
- A plan to execute your measurable goals
- Methods to measure your success
To achieve all these, you need these fundamentals of creating a content marketing strategy:
Goals– You just have to know where you want to go and what you want to achieve at the end day before you hit the road.
Identify your target customers– Who will read your content? Who else do they read and listen to outside of your brand? Where do they find information they need to read about?
Keyword research– Address how will you reach your target customers. People look up a lot of things online and they use certain keywords or phrases for it. Use keywords that are relevant to your customers’ problems and solutions they look for.
Content guideline– Identify what types of content will your customers read? How often and where will you post it?
Content creation and promotion– Get down to business and start working on your content. It has to be unique, original and relevant. Once you have something to promote, publish and share it on your blogsite, social media, email, SMS, or overall online community.
Search Engine Optimization (SEO)
SEO is an internet marketing technique that can help you get to where you want on search engine results pages (SERPs). If you’re on top of SERP, there’s a higher chance at driving organic traffic to your website than you would if you were on the bottom.
Here are some SEO techniques you can get started with:
- Keyword placement (e.g. keyword in the page title, headline, meta description, text body, etc.)
- Search engine friendly website(s)
- Clean URLs
If you want to boost your click-through-rates, paid advertising will help you reach a wider range of audience both on Google search and social media. You can decide your advertising budget and can use paid search to retarget prospective customers, something organic marketing techniques cannot do for you.
Paid advertising is a great way to increase your online visibility, and when used along with organic traffic, you can double your chances at converting more leads into sales.
Lastly, work on your patience. Internet marketing success doesn’t happen overnight; even the most experienced marketers understand that it’s going to take at least three months before positive results start coming in.
However, learning these fundamentals will help you build momentum over time which is key to reaching your goals.