Ecommerce Texting Ideas

Ecommerce Texting Ideas

Technology has made the process of buying and selling easy through the use of the internet to create eCommerce. Ecommerce also known as electronic commerce or internet commerce, is any commercial transactions conducted electronically on the internet. It is the activity of buying or selling of products on online services or over the internet. An example of ecommerce is the online shopping. However, ecommerce can also entail other types of activities, such as online ticketing, and internet banking. Ecommerce has become a household term and many companies are beginning to carry their business transactions to the internet and thus we are covering ecommerce texting ideas here. As many companies are going online, the competition gets tougher for the companies to control the online market space.

Companies now result to using different marketing strategies to get more customers and increase sales. There are various marketing methods that are employed, some of them are; Social media marketing, SMS marketing also known as mass text messaging, Email Marketing, Television and radio broadcasting. All these marketing methods have their advantages but after various researches and with the statistics Ecommerce SMS has shown to be the most effective method for marketing ecommerce services.

Ecommerce SMS which is also SMS marketing for ecommerce is the method of communicating with customers or prospective customers through the use of text messages in order to notify them about the products and services, alongside other relevant information that can help increase clientele and sales. SMS is regarded as the most effective method, because when it comes to mobile devices, SMS is still one of the most widely used feature, and every device have the ability to receive SMS without the need for internet connection, this means that SMS can be received anytime and anywhere. Ecommerce SMS has a lot of benefits that help businesses and brands to be effective and maximize profits and some of them are;

Fast communication

Ecommerce texting ideas helps businesses to communicate faster with their customers. A recent research has shown that 98% of the text messages sent are received and opened within 3 minutes by the recipient. This statistic makes SMS a very fast and effective way for businesses to communicate with their customers.

It allows for future marketing opportunities

In case a business wants to employ the use of other marketing techniques in the future. SMS is a very good marketing technique to start with. You can easily draw the attention of your subscribers to your new marketing method. For example, you can send the link to your social media page through SMS.

It creates a better customer experience

Communicating with your customers via SMS creates a better customer experience. You are sending relevant information straight to their mobile device which would make it easier for them to react appropriately to it and perform the necessary action. Everyone goes through the texts on their mobile devices.

It is reliable

Sending promotional texts to people via SMS is very reliable. You don’t have to worry about the message not get to the other party on time. SMS does not need the internet to operate, therefore, poor internet connection cannot affect the speed and rate in which people receive promotional text messages.

It is time and cost effective

SMS for ecommerce is very affordable compared to other marketing techniques. Especially on platforms like Express Text, sending bulk SMS is very cheap and cost effective. SMS is the best choice for new business owners that don’t have much to spend on marketing.

It is flexible and customizable

When it comes to the benefits of SMS marketing, one of the best is the fact that it is so versatile. You can mix and match text messages to fit with different things to help promote your business. You can announce a sale, give a temporary discount, reward loyal customers, promote a new product, share news, and more, all from SMS. It’s a great tool to have for any business, both big and small. Also there are ecommerce SMS templates that can be edited to fit your needs.

It increases customer loyalty and sales

When a brand is in constant communication with their customers it builds a long lasting relationship. Brands can achieve this by using ecommerce SMS marketing.

It reduces ecommerce cart abandonment

When a customer is not properly reminded about the products in their cart, they tend to forget it. SMS is a very good way to avoid that. Business owners can send out texts to remind their customers about the cart, so that they can take the necessary actions by purchasing the product.

Ecommerce Texting Ideas

After deciding to employ the use of Ecommerce SMS to market your online business. It is important to know some texting ideas that would put you ahead of other competitors in the market.


It is very important for businesses or brands that intend to send SMS marketing messages to customers to get their consent first, before going ahead to send such messages. Most people do not appreciate receiving texts from businesses that they are not subscribed to, they find it disturbing. Therefore, they won’t bother to go through the text to find out what it is about. It is easy for businesses to get the consent of their customers before sending text messages. Businesses can send a ‘consent’ text first, asking customers to send a word to a particular short code. For example, send “DEMO” to 545454 to get marketing texts from an online store. If they reply by sending the word to the short code, it means they have given their consent to receive promotional texts from the said store. This way businesses can get positive responses from their marketing texts.

Understanding the laws

Any business that chooses to use SMS marketing to market their products and services, should first learn and understand the Telephone Consumer Protection Act. (TCPA) regulations. The TCPA sets the standards for telecommunication including various interactions with mobile devices. An important rule of the regulation is that businesses should only send promotional messages to customers who have given their consent to receive such messages. Unlike other marketing methods like Email marketing where you can send promotional messages to people who have patronized your services. SMS marketing needs to reach out to target consumer who are willing to opt in or subscribe to the SMS marketing campaign. If a business has breached any of the provisions of the TCPA regulations it may lead to legal consequences, which is why it is important for businesses and brands to make sure that they have gone through the regulations, and they have also fulfilled all the necessary requirements in order to carry out an SMS marketing campaign according to the regulations of TCPA.


Another brilliant e-commerce texting idea is feedback. It is a great way to improve the customer experience. You can ask your customers to give you feedback about your product and services. By conducting SMS surveys you’ll not only learn how to improve your products and services but also make your customers feel happy and appreciated. Once they learn you care about their opinion, they’ll have a more positive perception of your brand. Also, they’ll see a human being behind your brand, not a corporation. Text messages are one of the best ways to ask for customer feedback.

Short code

Short codes are numbers which are restricted to texting only. Businesses can choose a short code that is only specific to them. This code is only peculiar to the business. This way whenever they send texts to people, they can be identified by customers and can communicate with them easily. It’s through short codes that businesses can advertise their offers and limited-time discounts to customers. Moreover, a business can also choose a shortcode where customers can reply to them and send messages for feedback or for reservations. An online store can send a text message through its shortcode to customers that visit their website asking them to rate the quality of their service. This is a great and unconventional method of checking on customers after they are done shopping. In addition, the business should ensure to pick a shortcode that is only peculiar to their business. It should be easy to remember so that when customers see it they can quickly tell where they are getting the promotional text from.

Simple Keyword

An SMS keyword is a word or phrase that your customers can text to a designated text short code to interact with your SMS marketing campaign. It is very important that this keyword relates to your business. It could be the name of your brand. However, it should not be too long or complex to understand. For example, an ecommerce business that sells dresses your keyword could be “FASHION”. This means that anytime a customer wants to subscribe to your marketing campaign they have to send the keyword “FASHION” to a short code.

Free Shipping Promo

Offering free shipping is a very good way to get people to subscribe to your SMS campaign. When they subscribe you can send them a code that would enable them win free shipping when next they shop on your website. Most people tend to shop more online when they know they have a code that can enable them to win free shipping on their next purchase.

Customer care

Text is a very popular form of communication and it can be used as an alternative to respond to customer complaints rather than the usual phone calls or mails. Customers can choose SMS as a preferable method of contact for customer support issues.

Express Text

Another important thing to consider before starting your ecommerce SMS marketing campaign is the service provider you would be subscribed to, that would provide you with the necessary facilities to kick start your marketing campaign. EZ Texting, Express Texting etc. are some of the many service providers in the game. However, Express Text is the best. It is a great SMS service for ecommerce due to the numerous features it has that enables business owners to fully execute their marketing campaigns.

How It works

Express Text is hosted in the cloud so there is no application or software to install or download. You can access your account anywhere, anytime and from any device that has an internet connection. Your account has all of the tools needed to manage mobile campaigns and to send out messages to your customers. You have an unlimited amount of storage for contacts and groups. Organize them just like you would with your contacts in an email account.


You can sign up by registering for any of the available packages or you can sign-up for a free trial account using nothing but a valid email address and mobile number. The registration process is simple, and you’ll have access to your account in less than a minute to start your ecommerce texting.

Log In

Use your username and password to login to your account. Once in the account, you’ll be prompted with a Getting Started tutorial. Follow the process all the way to the end to soak in all the valuable information that it has to offer. Remember to take notes and to read every section carefully. You’re almost there!

Add Your Contacts

Create a Group name to store your contacts. Using the easy methods of adding contacts to your account, you can manually type a few numbers, copy and paste from a Word file, or upload a large amount of contacts using an excel file to your account. Your contacts will be available within a matter of seconds.

Send Your Message

Type up your message and send it out to your contacts. The message will be delivered and your customers will receive it in a matter of seconds. If you don’t know what to write, you can check for SMS templates for ecommerce online.


In conclusion, Ecommerce SMS is perfect in terms of quality and value. It is at a low cost with a lot of benefits. Personalization would go a long way in ensuring the positive effect of e-commerce SMS. In as much as SMS is an excellent marketing method for businesses to increase sales and clientele, companies need to be careful of the number of messages they send to their customers. a business must have good knowledge of SMS marketing Best Practices.