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e marketing – 15 statistics and trends

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Need some sense of direction with your e marketing? Here are some of the most important stats and trends to guide you.

1. The global Internet user population was more than 1 billion as of December 2017, and 3.2 billion of these users also owned a social media account(s).

2. As of April 2018, 8 billion websites occupied the Internet.

3. 87% of internet users now own a smartphone.

4. 81% of online consumers do their own research first before making a purchase.

5. Mobile commerce makes up 30% of all ecommerce markets in the US.

6. The number of businesses that are happy with the conversion rates they’re getting is approximately 22%.

7. There are 100 billion searches made on Google every month, and the click-through rate (CTR) for a SERP top ranked on the desktop has a 34% CTR while its mobile counterpart only has 31%.

8. On Google, the average word count of articles on the first-page result is 1,890

9. Content provided the highest ROI among other SEO tactics according to 73% of marketers.

10. Approximately 80% of internet traffic will be video by 2021, with 1.9 billion users who’ll be watching 3 trillion minutes of video per month.

11. Voice search could be the next big thing as 60% of smartphone owners have learned how to use to it within the last 12 months.

12. Websites will rank higher on Google SERP if they are Mobile-friendly.

13. 69% of email users quickly delete newsletters that are not mobile-friendly.

14. 9%, or $32.17 billion, will be spent on social media and native ads.

15. On average, repeat ecommerce customers spend $52.50, which is twice the amount of how much new customers typically spend.

In general, the Internet is in a healthy state with its ever-growing market and business opportunities. So, if you’re planning to use e marketing to drive sales growth, now is the best time to do it.

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