Running a bar can be overwhelming but to run it without a marketing manager or promoter? Surely even harder.
This is why having unique bar promotion ideas that work, driving more foot traffic to your bar will help solve some of your money-making problems. Not only will it help you last longer in the business, but it can also help you build a bigger pool of patrons that make the job even more satisfying and financially rewarding.
So what else can you do to serve your customers better?
Listen to customer suggestions to stay unique and relevant
You probably have a diverse customer base, so it makes sense to offer something unique to each group depending on their own preferences. You can run a survey to learn more about the services that they wish you had or better yet think of something that they won’t find somewhere else.
Promote your bar online
One of the most important bar promotion ideas in this digital age is online marketing and it’s a very effective strategy to reach new customers who probably don’t know you exist.
If you live in a touristy area, many tourists are likely to search for bars to have a drink using key terms like “bars in [name of city]” or “best cocktails in town”. If you’re not on any search engine result pages, then you’re missing out on a lot of business opportunities.
You can start out by creating a social media page and putting your bar on online directory sites like Yelp, Google Business, Yellowpages.com, etc.
Add Pay-Per-View Events
Customers go to bars for different reasons. Apart from being a meeting place, bars are also a great venue to watch major sporting events with a bigger crowd and unlimited beer.
Consider hosting various Pay-Per-View events to expand your services and attract new customers. Hiring a promoter to help hosting and promoting such events can be financially beneficial for both parties.
Announce your drink specials and special PPV events with a text blast
Customers have different plans for the weekend and sometimes it may be hard to convince otherwise, unless of course, you have got something better to offer. You; announcing a deal that’s hard to ignore. The fastest way to do this is by sending a text blast to customers in your subscribed contact list.
“Come over to C-Bar this August 18th to receive special VIP treatment, plus 10% discount on your drinks! To confirm your reservation, send RYZZWK to 545454”
“Stop by C-Bar this Saturday to watch Mcgregor VS Mayweather Live on PPV, plus 10% discount on your drinks! Show this text for FREE entry before 12am”
With these bar promotion ideas, you will worry less about getting more customers weekly and making them stay. It’s also important to have fun switching things up from time-to-time, so be creative.