10 Text marketing statistics that prove investing in texting is the right choice

text marketing statistics

1. 98% of adults in the US (from the ages of 18-29) own a phone that is capable of receiving text messages. This text marketing statistic listed on CustomerThink’s website provides all the more reason for businesses to start SMS campaigns in order to attract more customers towards their brand. Since such a large number of the global population owns a cell phone, they are bound to receive and respond to texts. More than 50% of consumers would rather text for customer support than call. Calls are usually irritating for consumers and in today’s fast-moving, they would appreciate a text message which they can read on their own time instead of a call.

2. More than 50% of consumers would rather text for customer support than call. Calls are usually irritating for consumers and in today’s fast-moving, they would appreciate a text message which they can read on their own time instead of a call.

3. According to Harris Poll Interactive, 64% of consumers are likely to perceive a company contacting them by text in a positive lightincreasing the chances of business gaining more customers.

4. More text marketing statistics show that the response time for a text is a mere 90 seconds. With good, quick customer support service, potential clients are likely to lean towards a business.

5. Customers are 10x more likely to use mobile coupons. A common use of text message marketing is to send offers and discounts to customers if they avail coupons. These offers are usually time sensitive so through SMS, customers are more likely to avail them before they expire as it is the fastest way to communicate with consumers.

6. Text Local states that SMS boats a higher rate than mobile advertising. Customers’ book appointments make in-store purchases, downloaded apps and make similar actions due to SMS advertising rather than any other form of advertising. These text marketing statistics are the reason why more and more companies have begun to opt for this method of marketing.

7. 87% of millennials have their smartphone close at hand 24/7 while 80% say reaching for it is the first thing they do in the morning. This text marketing statistics show that today’s generation is addicted to smartphones which is a great opportunity for businesses to reach and interact with them timely.

8. 64% of consumers believe that businesses should use SMS messages to interact with customers more often than they already do. When customers prefer this method of marketing, then it is inevitable that it will yield positive results.

9. There is a particular preference for SMS-based services focused on security, identification, and assurance. Organizations like banks send text message updates to account holders if money is debited or credited to make sure they are aware of all their account activities.

10. SMS Marketing is 6-8 times more engaging. It is immediate, short, and easy to process and does not involve the time commitment that email does. All the above-mentioned text marketing statistics prove why the advertising department of companies has shifted its focus towards these methods.

What are some text marketing statistics?

Over 98% of messages are opened within 3 minutes of receipt, 95% are read right away, and over 45% are responded to, making SMS marketing one of the most cost-effective ways to reach customers.

Which are the most significant text marketing statistics?

Mobile coupon redemption rates, especially when receivedvia SMS, are 10 times higher than printed coupons, meaning that people are more likely to see, keep, and redeem mobile discount offers received via text message.

How can you use text marketing statistics for your business?

High read and respond rates of SMS marketing means that text messages are one of the cheapest and most efficient ways to reach new and existing customers. You can try all kinds of techniques to boost engagement with customers via SMS.

What text marketing statistics matter most for advertising?

40% of customers prefer to receive marketing messages via SMS, almost 80% of consumers expect text promos to help them with buying decisions, and over 50% respond well to discounts and coupons received via text message.

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