Losing so much money on no-shows can be downright frustrating because it’s not something you have total control over. You’re probably expecting to have a full-schedule today but in the next few hours, only 30% of the 80% scheduled appointment showed up. What a bummer, right?
How do you get to the root cause of the problem? Is it your front desk’s fault? Or is it you for not encouraging your clients enough to actually bother to visit?
No matter what the reason is, there are strategies like text message marketing that you can implement to reduce no-shows.
1. Rethink your way of approaching your clients
Is your salon getting boring? People change, and so do their taste for finer things in life. For example, think of how you can perhaps redesign your website and redecorate your salon to appeal more to your growing urban chic clients. The more they feel like they connect to your brand, the more likely they will book future appointments.
2. Educate your clients about scheduling appointments
There’s always a first-time for those who haven’t done phone or online reservations before. Okay, big deal, but the solution is simple. During your clients’ first visit, hand over a booklet that explains how they can book an appointment with you for their next visit.
Prepare your staff to have an answer to possible questions those first-time clients may have. It’s important to give emphasis on your no-show policy in order to avoid incurring losses in your revenue.
3. Put an organized scheduling system in place
From booking to confirmation, you must be able to do this systematically and consistently.
4. Require a no-show fee, if you must, but don’t be too confrontational about it
Everybody uses this collecting technique. It’s understandable, but make sure to not sound confrontational about it. Before clients can finalize an appointment, hold out a certain amount of money against their credit/debit card, then give them an option to pay their outstanding balance in full at the front desk.
With these strategies, you will be able to gain some control over what you can afford to lose on no-shows and eventually identify clients who only do damage to your business.