Text message marketing – Gym

healthfitness

Text message marketing for Gyms

Winter doesn’t always make it easy for people to motivate themselves to work out. Days are cold, gloomy and damp so many would rather be a couch potato than hit the gym on weekends. But in the next few months, gym rats, dieters and those who simply wish to lose weight will start shaping up for summer. If you are a fitness professional, you know better than anyone that this newfound motivation and energy is essential to having a good start and thus it is important to know ways of text marketing for gym.

How do you keep your students motivated all the way? One-on-one talks at the gym will get tedious at some point. But if you use text message marketing for your gym, it can change the dynamics of how you interact with them or vice versa.

Here are some pro tips!

Build your contact list and divide them into groups

Once all your students have opted-in, divide them into groups accordingly. For example, name clients that you train on Tuesdays and Thursdays as Group A, Group B for Wednesdays and Fridays, and so on.

Group text messaging

Now that you have created different sets of groups, it’s time to think of text messages you may want to send out. Create a content plan that’s relevant to the progress that your students make as they train under your supervision.

Let’s take a look at this example.

While on their off days, you may assign Group A activities like Jump Training via group text message marketing. Refer to your lesson plan for specific exercises they can do at home in order to keep their momentum going.

SMS Polls: Exercise the right to vote

Know what your students think about your new training plan, the method of teaching or even type of music you should play via SMS.

All you have to do is create an SMS poll to encourage group discussion instantly.

“Poll: Pyramid HIIT workout on Friday! Are you ready to take it to a faster level? Reply YES or NO.”

 This way, you can gauge the fitness level of your students to avoid forcing them on workouts they aren’t ready for at the moment.

Dieting tips to keep track of weight loss goals

If you are a dietician or work closely with one, it’s always a good idea to give weight loss students a proper dieting guidance. One’s fitness journey is never easy especially if they will have to lose 100 pounds in three months.

Keep your inbox open to their possible questions such as follows:

  • Right calorie and sodium intake for their current BMI
  • Recommended recipes for their body type
  • Tips to help them go through intermittent fasting
  • Fat-burning foods, protein shakes, and nutritional supplements

Lastly, you can also use text message marketing for your gym to send out motivational quotes, membership discounts, upcoming events and info about your referral programs.

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