Are you in the process of looking for SMS marketing solutions for your first ever campaign?
However, you are not sure about the technical requirements you might need to implement your strategies without going over your budget’s limit. Every SMS marketing campaign requires such unique requirements for you to run it successfully.
So, it helps to find out the ways you can set up your campaign alongside your chosen service provider.
Let’s start.
Functions designed for SMS marketing campaigns
Like email, SMS also has its own specific functions that allow you to automate and streamline your campaign such as auto-replies, shorten URLs, schedule messages in advance, and opt-out options.
So, it makes sense for you to look for SMS marketing solutions that also includes reporting and analytics tools.
Two-way SMS setup
Application-to-Person (A2P) systems are now so advanced that you no longer create your own technical infrastructure. It has also become easier to run a two-way SMS campaign than ever before.
All you need is to sign up for a web-based texting platform where you can build your subscriber list, monitor your efforts, and measure success effortlessly. A plan subscription will give you the option to generate a unique mobile short code and keyword for your campaigns.
Not to mention, there’s tech support you can turn to whenever necessary.
Stable A2P infrastructure and tech
Without a stable and secure A2P infrastructure, it’ll be difficult to keep up with the growing SMS volume you’ll be receiving and sending.
So, it’s very important that your provider is partnered with the most reliable telecommunication companies in the country. These telecoms provide them with networking routes to reach cellphone users.
Flexibility
As your customer base grows and expands, you will reach a point where you have to modify certain features of your SMS marketing campaign. It could make or break your success, so it’s advisable to choose SMS marketing solutions that offer flexibility to meet your unique requirements.
So, have you found the right provider to partner with?