A group text is when a sender chooses more than one recipient and sends them the same message, thus reaching multiple recipients at the same time. A group text can be used for personal purposes, like informing colleagues about work-related information, sending out a birthday invitation or for any other reason. However, this approach is used more popularly by businesses as a strategy to interact with their clients on a more personal level. It is considered a more effective approach as clients can choose to subscribe to updates and are not obligated to respond. One should be careful not to confuse group text with creating a group message. Creating a group message is done normally on a mobile device and it’s when several participants can interact with each other simultaneously. All recipients can view messages sent by an individual. In group text, on the other hand, recipients receive the message separately from a shortcode and their responses are received only by the sender.
Knowing how to send a group text can seem like a foreign concept, but it is not very difficult. The exact process differs from smartphone to smartphone depending if it’s an apple device or android. Apple has made group messaging an easy, accessible option for their users on all devices – be it an iPhone, iPad or Mac desktop computer/laptop. There are three simple steps to follow, the first of which is to open the Messages app and start a new conversation. The second step is to add the recipients’ names, and thus multiple contacts will be added. Lastly, the individual only needs to type in the text, hit send, and a group messagewill be formed! Now, any text can be sent to all the same recipients by opening the chat and simply typing the message, without having to choose multiple recipients all over again.
When it comes to Android, another leading smartphone software brand, knowing how to send a group message can seem a bit intimidating. To enable group messages, the sender has to enable MMS in the messaging app. Then, he or she needs to open the Contacts app and tap on the Group option, create a group name (e.g. ‘Clients’) and add all the recipients in it. This step can differ in some smartphones, but it isn’t too hard to figure out. Now that a group has been created, all that is required is typing in the message in the messaging app and selecting the group name in the recipient’s list. So, in the long run, Android phones make it easier to text everyone. Recipients can be added or removed from the group without any hassle.
Businesses use group text commonly nowadays to interact with their clients. Textrequest.com lists the six reasons why businesses send group text. These include surveys and feedback, starting multiple conversations simultaneously, reminding people of events and appointments, for follow-ups with people after events and appointments, internal communication as well as for notification and alerts. Zendesk lists the benefits of this method of interaction i.e. bulk SMS, simple scheduling, convenient and comfortable approach, proactive support and SMS Marketing. Research shows that 44% of consumers would rather receive product details and other marketing messages through text than over any other channel. Phone calls, emails and even door-to-door promotions have become obsolete with the increasing use of smartphones. Businesses who use this approach are seen as advanced and up-to-date.