Daily, billions of people search for things they want on search engines, such as Google or Yahoo. Research shows that 93% of online experiences begin with a search engine. Google highlights the keywords in the statement and connects the person…
Loss leader – What is it and how does it work?
A loss leader is basically a pricing strategy, which in simple terms is when a product is priced below its market price. This technique is thought to incur losses, but in actuality, this strategy is employed in order to boost…
Simple Texting – How to easily start texting your customers
While it may seem a bit odd, texting has become the new way to market your products. One of the oldest means of digital conversation has become one of the most coveted methods of staying in touch with customers, mainly…
Social Media Marketing Ideas
With the recent corona outbreak, everything has come to a halt – except social media marketing. The global economy has been thrown into recession, but fortunately, working from home through online channels is saving businesses from a complete shutdown and…
Influencers on Instagram – how to hire an influencer to promote your business
First things first; you cannot confuse influencers with celebrities. Influencers are all those people who have a large fan following on social media; thus, having the ability to influence the decisions of their followers. All influencers are celebrities but not…