Mobile Marketing VS Traditional Marketing: benefits, pros and cons

mobile marketing vs traditional marketing

Want to get the best of both worlds? Or just confused which method to use? Either way, this article will help you understand the difference between mobile marketing vs traditional marketing.

But first, let’s define the terms.

What is traditional marketing?

Traditonal marketing strategies involves the promotion or advertisement of products or services through print ads (newspapers, magazines, flyers), TV and radio commercials, and direct mail marketing (mail and telephone).

Pros

Stay on the mind of your customers– A neuroscientific study has shown that direct mail materials were a lot easier to understand and process by customers mentally than its digital counterparts (display ads). Most consumers especially adults are used to traditional marketing channels.

Allows on hand, direct experience – Flyers can be kept for future reference. Free food tasting or product testing provides direct and real experience. Customers can keep your giveaways. Your customers will have an easy way to understand what your business is about and how they can benefit from it.

Cons

Can be costly – It’s no secret that radio and TV commercials, even print ads on magazines, can be very expensive. And in some cases, you’ll have to hire some people to distribute such materials.

What is Mobile Marketing

Mobile marketing strategy is a technique used by marketers who want to reach customers on their mobile devices through SMS marketing, MMS, social media, in-app ads, email, and websites.

Pros

Market to your customers anywhere they may be– If you’re an international online clothing store, you can easily reach customers not only based on location but also age, gender, and interests.

Automate your marketing efforts – There are a lot of digital marketing tools that you can use to automate a few of your efforts like auto-responses, opt-ins, and content scheduling. And with the help of chatbots in mobile marketing software, you can even interact with your customers without actually being there in front of your screen.

Pocket-friendly– Aside from the fact that you can do a campaign on your own, mobile marketing, in general, is cheaper than traditional marketing yet effective in terms of ROI.

Monitor your campaigns easily– Web analytics and results tracking tools are accessible and easy to use. So, you’ll be able to see which campaigns are working out just fine and which need adjustments.

Cons

Requires a bit of a learning curve – If you want to keep the marketing side of the business all to your own, you will need to stay up to date with the latest mobile marketing trends and strategies. You will also have to learn a lot about this method before you could start a campaign of your own. But the good thing is there are a lot of sources you can read online including free online courses.

Conclusion

In choosing between mobile marketing vs traditional marketing, there’s no easy way to tell you which method is best for you because it depends on your budget and top marketing goals.

If you’re on a tight budget and your goal is to raise brand awareness, it makes no sense to invest in a TV commercial. However, alternatively, there’s mobile marketing to help you spread the word via SMS or display ads for a price you can afford.

What’s the difference between mobile marketing vs traditional marketing?

Traditional marketing involves reaching customers via print ads, TV & radio commercials, or direct mail, while mobile marketing allows you to reach customers with mobile devices through SMS, MMS, social media, website and in-app ads, or email.

Is mobile marketing vs traditional marketing more effective for reaching customers?

With the widespread use of mobile devices today, mobile marketing is the most effective, fastest, cost-efficient way to reach customers. Not to mention the high response rate and easy-to-track metrics of mobile channels.

Should I use mobile marketing or traditional marketing for my business?

If you want to reach the most customers, mobile ads and SMS marketing is a great choice to increase your outreach and get more conversions. Don’t count out traditional marketing, but use it to supplement your mobile and online marketing campaigns.

Is there a price difference between mobile marketing vs traditional marketing?

While traditional marketing uses expensive media such as printed paper, radio & TV ads, billboards, and other costly mediums, mobile marketing makes use of existing low-cost online resources to spread the word about your business.

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