You have probably heard of how small-medium sized businesses are now using mobile marketing services to reach their subscribed customers. From generating quality leads to achieving higher ROIs, this new marketing method is changing how brands can communicate with consumers, fast.
Through mobile marketing services, you can set up an automatic text response to campaigns related to opt-in and opt-out messages, contests, surveys, etc. You can also send personalized messages to your customers and schedule its delivery in advance.
Sounds like a great idea? But first, read these key features that you should look for in various mobile marketing services.
Keywords & Short Codes
It’s impossible to create a point of contact without a phone number, and even more impossible for customers to opt in without a keyword.
So, most mobile marketing services should give you access to shared shortcode and available mobile keyword. But if you prefer a dedicated mobile short code over random ones, contact your service provider albeit this may cost you extra money.
Compliant with the Rules and Regulations
Mobile marketing is governed by different rules and regulations set by the Telephone Consumer Protection Act (TCPA), Mobile Marketing Association (MMA), and the Cellular Telecoms Industry Association (CTIA).
This is important to take into account any law violations will cause a major service disruption. It is also your responsibility, as a user, to learn about the currently existing guidelines and best practices.
Click on the following links to read more:
Features and Benefits
This is where things can get tricky. Many mobile marketing services share a lot of similarities in terms of features and benefits they offer. Examples of basic features can include but not limited to the following:
- Mobile Keywords and mobile short code
- Text messaging channels (SMS/MMS/RCS)
- Contact list management
- Text reminder system, including calendars
- Sign up forms
- SMS campaign builders (e.g. polls, opt-ins, drip, auto-replies)
- Cell carrier partnerships
- Video tutorials
- Tracking and reporting tool
- URL Shortener
- API integrations
- Free trial period
Most services are scalable so that customers can upgrade to a higher tier plan anytime.
Remember to make an informed decision by knowing what your business really needs right now as well as in the future.