Macy’s, Footlocker, Abercrombie & Fitch, Sam’s Club, JC Penny, and Banana Republic… What do you think all these major retail stores have in common?
They’re shutting down physical stores in an attempt to capitalize on their growing market share online. Just in the first quarter of 2018 alone, we’ve seen reports of 1,500 more store closures and this trend is expected to continue in the next few months with Toys R Us at the forefront.
So, if these retail giants see a huge potential in going digital and mobile-first, then this should be good enough reason to give a mobile marketing service a try to promote your business online.
Let’s begin with naming what’s on the list.
Tune
Keep track of your ad campaigns across several ad publishers and networks. You can use Tune’s mobile marketing console to measure your engagement and track the customer journey.
Kiip
An attractive user interface to keep your mobile campaign fun and easy. You can create and send out a text blast related to coupon codes or discounts.
Brands that use Kiip swear by the (1,278) growth in brand awareness and a 12% engagement rate.
Yelp
Put your business on the map by using Yelp, a business directory listing site. This tool is useful for small businesses with a physical location.
Yelp also works like a review site in which customers can leave comments and reviews on local establishments they’ve visited. With 86 million site visitors per month, rest assured that you can tap on more potential customers that might be looking for what you offer.
Localytics
If you own a local nightclub or a bar, Localytics can help you monitor customer engagement and customer journey real-time. This tool specializes in tracking events, workshops, and sessions.
Adjust
A tool that will help you gain a better understanding of your campaign’s success and ROI, Adjust has a wide variety of features like segmentation, mobile attribution, and behavioral patterns.
This will help users track and measure their customer acquisition, retention, and re-engagement.
Mobile marketing and advertising is an effective source of profit with consumers spending more than 25% of their day on mobile.
If you want to maximize this potential, it pays to stretch your ad spend a bit to invest in a mobile marketing service for your business needs.