Want to close on car deals faster than before? Universal City Nissan Internet sales director Tony McKinney believes that mobile marketing is the way to go.
Universal City Nissan Case Study
In 2015, McKinney found a way to help Universal City Nissan convert their leads faster into sales. The California-based Nissan dealer has only been connecting with potential car buyers through email at the time.
However, the conversion rate for email leads is low. Approximately 2% of those who respond to online offers are ready to make a deal. Not to mention the fact that dealers need to make 5 to 12 contacts to make a buyer say “yes”, according to McKinney.
What did McKinney do?
SMS Marketing came like an answered prayer. The Nissan sales director was all ears and decided to sign-up for a mobile messaging service.
It only took McKinney less than two weeks to notice that their sales have improved. One online sales representative had sold 15 cars and most leads came from their mobile marketing campaigns.