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MMS vs SMS

MMS vs SMS​

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Are you having a difficult time choosing between MMS vs SMS for your business? How do they differ? Which of the two offers better benefits that will give you that competitive advantage?

MMS Marketing

Multimedia Messaging Service (MMS) allows you to send texts that may contain photos, videos and audio messages to your customers.

MMS is best used in promoting new products and services through multimedia content. Say you’re planning to introduce your latest milk tea flavors, send out an MMS message that contains a photo of these flavors to entice customers to visit your shop on the launch date.

However, MMS only allows up to 500KB of data per message or a 30-second audiovisual file.

Pros

  • Customers are likely to remember your products or services when a text promo comes with photos or videos

Cons

  • Data rates may apply when a customer receives and opens MMS messages

 

SMS Marketing

As you may already know, the majority of consumers nowadays prefer to contact and be contacted by brands via text messaging. Fact is they no longer have the extra time to be put on hold or even browse through web pages.

By using an SMS marketing application, businesses can send a text message to contact thousands of subscribed customers and reach them instantly.

Pros

  • Customers can read and open text messages instantly
  • Businesses are likely to receive responses within 90 seconds
  • A great addition to any mobile marketing strategy

Cons

  • SMS is limited to 160 characters per message
  • SMS marketers may get too personal with the messages they send if they’re not being mindful of their customers’ preferences

Between MMS vs SMS, the latter obviously wins but don’t leave MMS out of your marketing strategy completely as you may have a use for it.

For example, if you want to spread the word fast about your newest pastry by texting. What better way to show it off than sending out its first photo? Alternatively, use SMS if you simply want to make an announcement and offer discounts on everything on a first come, first serve basis.

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