Chatbots, Live Stories and other Marketing Campaign Trends that will Rock your 2018
Ready to ditch some strategies that didn’t work in your marketing campaign last year? If so, here are the 5 newest trends to watch out for in 2018.
1. Content is still King
Are your media properties valuable and relevant enough to drive traffic to your websites? Do people love talking about your topics?
One of the best ways to get in front of your customers all the time is by providing them with authentic and helpful content be it in the form of podcasts, blogposts, videos, or infographics.
2. Online business reviews
Professional review sites like Yelp, Google Reviews, Facebook Reviews, or even TripAdvisor will help you establish your online reputation.
Customers can leave their reviews or comments on these sites. But how do you think Google will rank websites with poor ratings? Reviews are just one of the many ranking factors that Google uses to identify which websites should be put on top of search engine result pages.
So, make it one of your marketing campaign goals to build a great online reputation with reviews.
3. Go mobile-first
In 2017, StatCounter had reported that 51.3% of web visits came from mobile devices in comparison to 48.7% from computing machines. This only suggests one thing – that mobile advertising is here to stay.
Don’t miss out on this opportunity and start making your websites and ads responsive to mobile devices. Set a mobile strategy to engage and interact with your customers consistently.
For example, nightclubs can send text promos twice a week to let their guests know about their latest specials, whereas medical and dental clinics would be able to send appointment reminders.
4. The rise of Chatbots
Chatbots are one of the fast-emerging web tools brands use to respond to customer inquiries immediately. Once installed in your website or Facebook, prospects will be able to initiate the conversation with your chatbots.
What’s great about this tool is that it works perfectly. A person wouldn’t even be able to tell if they’re talking to a bot or a real person.
5. Live stories
Have you seen how videos, Facebook Live, Snapchat and Instagram stories work like magic in terms of getting your message across clearly? It has become easier for people to be on their own “TV show” and get viral online.
In fact, studies have shown that web pages with videos achieved 80% of increase in sales. If your marketing campaign goal is to increase your conversation rate, commit yourself to doing quality videos monthly.